As entrepreneurs, it can be difficult to view different elements of your business from the perspective of an actual customer. Site design is often a perfect example of this. Things that look pleasing to us may not have the same effect on our customers. As a result, it’s imperative that we look to the leaders in our industry for inspiration and best practices when it comes to designing online stores.

For this post, we’ve curated a collection of 10 different retailers in the baby niche with website designs we love and use to inspire our own businesses to this day! Take note of different elements that stick out to you while visiting each retailer on the list and let them help you see areas of improvement on your own site.

Maisonette

Take note of the beautiful color palettes found on Maisonette and think of ways colors can spruce up the look and feel of your own site.

Burt’s Bees Baby

Few retailers in the baby niche leverage lifestyle photos as well as Burt’s Bees Baby. Pay close attention to the style of photos used on their homepage and products pages.

Posh Peanut

Posh Peanut excels at keeping product pages clean and smooth while utilizing whitespace for upsells and building trust.

Primary Clothing

Social media should be a major focus for your online store in 2020 if it isn’t already. Primary Clothing reserves a section on its homepage to highlight great photos and their established social media presence.

Tea Collection

Having a mobile-first outlook on site design is required when dropshipping online. Take a look at Tea Collection for the perfect example of a design built for mobile shoppers.